WE SYNTHESIZE Culture inTO VALUE Connecting THE MOMENT THrough design.

HYPER-LOCAL IS THE NEW GLOBAL

READ OUR CASE STUDY FOR HYPER LOCAL DESIGN
Oak View Group NASA NBA NFL NHL Nordstrom Boston Consulting Group Fly Compton Foundation Monumental Sports & Entertainment Neighborhood Housing Services Los Angeles County Sony The Orchard Veterans United Home Loans Washington Wizards Washington Commanders Washington Mystics Washington Capitals CFG Bank Arena Food On The Stove Howard University Smithsonian Events DC Fraport Oak View Group NASA NBA NFL NHL Nordstrom Boston Consulting Group Fly Compton Foundation Monumental Sports & Entertainment Neighborhood Housing Services Los Angeles County Sony The Orchard Veterans United Home Loans Washington Wizards Washington Commanders Washington Mystics Washington Capitals CFG Bank Arena Food On The Stove Howard University Smithsonian Events DC Fraport

Every brand MOMENT contains equity within. The Value Thread™ is our framework for extracting it— transforming event intelligence (where, who, budget) into measurable brand outcomes (cultural design, premium experiences, compounding sales). It's not merchandise. It's strategic value creation through DESIGN.

NFL Hall of Fame celebration for inductee Art Monk with support from The Posse (Ricky Sanders + Gary Clark Jr.) at Northwest Stadium, Landover Maryland for the Washington Commanders. One-of-One tailored varsity jackets produced by StyleThreads.

CREATE THE MOMENT THAT CONNECTS

  • WE CALIBRATE

    It all begins with event IQ. Define your place (venue, moment, context), persona (fans, VIPs, stakeholders), and price (budget, scale, goals). The clearer your parameters, the more precise our cultural positioning.

    Client: Oak View Group BOK Center

    Moment: Jason Aldean Tour | Tulsa OK

    Outcome: Jacket stolen from dressing room by Brittany Aldean. One incredible night!

    Two women in the foreground are smiling and talking at a concert or show with a stage in the background. The woman on the left is wearing a black jacket with Jason Aldean's name and logo on the back, and the woman on the right has blonde hair, is wearing a grey top and white pants, and is holding a drink. The stage has performers, bright stage lights, and equipment, with an audience visible in front.

  • WE CRAFT

    We transform your event IQ through our premium vertical stack driven by cultural storytelling. Authentic design inspired by the moment. Quality that creates lasting brand impressions and drives fan loyalty.

    Client: Washington Commanders

    Moment: NFL Hall of Fame Legend Art Monk Jersey Retirement celebration | Washington DC

    Outcome: A night a legend deserves

    Close-up of an industrial embroidery machine with threads and controls, stitching a design onto a fabric. There is a person in a dark hoodie with white text on the fabric.

  • WE AMPLIFY

    Premium merchandise experiences generate 5-10x earned media multiplication. What costs $50K in paid impressions creates $250-500K in organic reach—lower acquisition costs, high-quality products that drive exponential brand equity.

    Client: Washington Capitals

    Moment: NHL Stadium Series Entry Tradition

    Moment: Viral media coverage of all white custom leather jackets for each player.

    Group of young men wearing Washington Capitals hockey team jackets and hats, gathered outside Carter-Finley Stadium, some holding footballs, with buildings and trees in the background.

THREADS X CLIENTS

EXPERIENCE OUR STYLE OF WORK

THE PROCESS

FROM THE IDEA TO THE MOMENT, WE ARE THERE.

  • We learn about your event, audience, and goals. Share your vision, timeline, and budget.

  •  Our team creates authentic designs that resonate with your audience. We handle sourcing, manufacturing, and quality control.

  • On-time delivery of premium merchandise that sells and is organically shared and enjoyed by all